Design for a new culture of prevention

“This year we will talk about cancer.” With this sentence he leaves, in September 2022, the Laboratory of Interaction design of the degree course in Design for the Community of the University of Naples Federico II. The students appear dazed, undecided, silent, maybe a little scared. Then we ask: “Who among you knows at least one person who has been diagnosed with cancer?”. Everyone raises their hand. The topic is clear at this moment and the students immediately seem more interested. Unexpectedly, the matter concerns them closely, involves them, touches emotional chords, their own relationships, your daily life. What Design can do to contribute to the diffusion of a necessary "new culture of prevention"?